Targeted Keyword Campaigns

Keyword Targeted Campaigns are used to get your website to appear in Google sponsored links, which most commonly appear at the top or to the right of the first main page of search results. Google's network includes search sites like AOL, Netscape, EarthLink, Ask.com, and shopping.com.

Selecting accurate and appropriate keywords is crucial to running an optimized keyword-targeted campaign. The keyword tool can help identify additional, relevant keywords to add to your list. In addition, Google's expanded keyword matching technology may allow your ad to display based on a broad matching of keywords in a search query that may not exactly match your specified keywords.

Dhrystones can set up and run efficient Keyword Targeted Campaigns on your behalf as part of your SEO specification or as an additional campaign if, for example, you wanted to promote a particular limited-time offer. The beauty of this campaign is you set the budget and only pay when your link is clicked. If you have chosen a set of competetive or generic keyword terms, you may need to adjust your budget and increase the CPC (Cost Per Click) to improve the likelihood that your link will be shown.

Contact Dhrystones to discuss setting up a campaign now.