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Search Engine Optimisation


Our in-house Content Management System, CMStone already ensures that your website is SEO-friendly by ensuring that all pages generated by the system are easily found and indexed by search engines, as well as having custom keywords and meta tags. There are, however, several additional means of Optimisation that we can carry out in addition. This requires several steps, all of which contribute to how search engines value your site.

The main contributors are:

  • Keywords: If you have a very specific set of keywords, your site will register well, but only for those specific keywords. Choose your keywords wisely.
  • Inbound Links: A site will rank better if there are many other websites linking to yours. Be careful though, as the integrity of external sites contribute to your rating. bad websites linking to yours will bring your rating down.
  • Content: The better the content, the better the rating, especially if your content is related to your keywords. When it comes to SEO, it's quality that counts, not quantity!


Our sophisticated reports system evaluates your entire website and produces a rating overall, and a rating for each SEO consideration, highlighting where you could improve. We can use this to tailor Search Engine Optimisation for your website, generating a final report to evaluate where we have improved.